ARCANA

Gen AI Film Trailer & Fashion Campaign Concept

(2026)

This project reinterprets the Tarot’s Major Arcana as a cinematic journey, in which each card acts in a narrative film. Iconic archetypes such as The Fool, Death, and The World are brought to life through AI-generated characters, environments, and costumes that evolve alongside the story. From The Fool’s first step into the unknown to The World’s moment of completion, ancient symbolism is translated through a modern lens, blending myth, fantasy, and psychology. The result is an emotionally resonant film trailer, exploring how far generative AI can be pushed to create immersive and believable moving imagery.

In addition, this project recontextualizes the Tarot’s Major Arcana within advertisement and fashion campaign settings. By merging symbolic narratives with high-end fashion aesthetics, the project explores how mythological and psychological archetypes can enhance brand identity, and visual impact. Generative AI is used to push realism, styling, and atmosphere, creating imagery that blurs the line between cinematic storytelling and commercial visuals, and opening new possibilities for concept-driven campaigns.